john lyons
In Episode 02 It’s Oh So Quiet we spoke about how to attract clients. John Lyons gave us his take on how indie business owners, freelancers and founders can get more visible. John is a Fractional CMO (Chief Marketing Officer) with over 20 years in the industry. He’s a big fan of “proper”, zero-fluff marketing. Good lad.
“The thing I'd like to see more founders and freelancers do is put themselves out there.
We're all marketing or marketing adjacent. Let's use our marketing skills to be out there, to be visible.
“let’s use our marketing skills to be out there, be visible”
Whether that's sending direct mail, or sending emails with a bit of attitude, having a great website, maybe even doing a podcast or two, or chatting in front of some bins, just put yourself out there and allow yourself to be found.
Because there's a big market. There's lots of people out there, and most of them aren't really saying much. So we can do that, and we should be doing it more.”
Find John at johnlyons.co.uk and on LinkedIn.
☝🏻 John's voicenote to the show
